Ethical 
business practices Maintaining ethical business practices at all times. Practical community participation The company promotes practical community participation and economic empowerment. Accuracy and quality Accuracy and quality 
are non-negotiable principles 
in all the company’s endeavours. Economic 
empowerment Enhance the environment All our projects aspire 
to enhance/complement 
the environment. Creating viable and sustainable communities Creating viable and sustainable communities while the products create and maximise value for individual participants and investors. Job creation Job creation plays a 
pivotal role in all projects. Creating and maximising value